The firm is a creative institution: the driving force of entrepreneurship

Authors

  • Javier Aranzadi del Cerro Associated Professor of Economics, Universidad Autónoma, Madrid.

DOI:

https://doi.org/10.52195/pm.v10i2.189

Abstract

In this article, I approach the role of the firm as a social institution. I will do this by studying the firm from the personal interrelations that make it a social process. In this perspective, the social responsibility of the firm consists of enhancing the entrepreneurship of its employees. Instead of asking about individual creativity in isolation we should consider how to stimulate creativity in personal action, in entrepreneurial culture and in existing firms. In this view there is not only more welfare as we have more things but also as we have more possibilities for action. And I can venture a criterion of social coordination: Coordination improves if the process of creating culturally transmitted personal possibilities for action in firms is extended. The driving force of this social process is entrepreneurship understood as the deployment of the person’s creative capacity in the reality around her.

Key words: Firm, Social Institution Creativity, Entrepreneurship, Ethics, Social coordination.

JEL Classification: B53; L20; L26; M14.

Resumen: Este artículo presenta el papel de la empresa como institución social. En esta perspectiva, la responsabilidad social de la empresa consiste en fomentar, ampliar y desarrollar la empresarialidad de sus empleados. En lugar de hablar de la creatividad del genio individual deberíamos estudiar cómo estimular la creatividad de las personas dentro de las empresas. De esta manera el bienestar económico no se reduce a la posesión material, sino que el incremento de la riqueza económica se centra en el incremento de posibilidades de acción de las personas. Así, podremos avanzar un criterio de coordinación social. Dicha coordinación mejora si las posibilidades de acción personales ejecutadas en las empresas se amplían. El motor de este proceso social es la empresarialidad entendida como el desarrollo de la ca - pacidad creativa de las personas en el contexto social y cultural en el que viven.

Palabras clave: Empresa, Institución Social, Creatividad, Empresarialidad, Ética, Coordinación Social.

Clasificación JEL: B53; L20; L26; M14.

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Published

2013-07-01

How to Cite

Cerro, J. A. del . (2013). The firm is a creative institution: the driving force of entrepreneurship. REVISTA PROCESOS DE MERCADO, 10(2), 17–38. https://doi.org/10.52195/pm.v10i2.189

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